New Dimension
Virtual Reality Arcade
This page showcases my process for creating a brand identity for a VR arcade company.
Sketches
Here are my early sketches for the main logo of New Dimensions Virtual Reality Arcade. They wanted something fresh, futuristic, timeless, and bold. After exploring different ideas, I decided to develop the third and fourth sketches further. During this time I also created a custom font from some inspiration photos I found.
Preliminary Designs
These were my preliminary designs in black and white. I did this so could focus on the forms and general look of the logo. I the met with my client and we discussed what direction they wanted to pursue.
Final Designs
After meeting with my client, and developing the logos they chose, I created these logos and variants. During this time, I also started constructing their brand guide for their reference on how and when to use their logo, and what fonts would look best.
Merchandise
To convey my client's branding vision effectively, I designed a range of mock-ups. These included stickers, t-shirts, miniature buildings, business cards, signage, and more. These mock-ups played a vital role in helping my client visualize their brand in real-world contexts.
Brand Guide
It was now time to finish the brand guide I started developing at the logo stage of the design process. This brand guide will assist their company in the future on how and when to display their logo! As well as what supporting fonts could be used.
